Designing. Storytelling. Problem solving.

Hello. I design and lead teams to produce award winning experiences that deliver results.

Multidisciplinary design leader based in Bristol, with over 13 years experience delivering digital experiences, customer journeys and campaigns for global brands, agencies and scale-ups.

Email me‍ ‍Download my CV

Selected projects.
  • A female member of the Royal Navy in uniform with crossed arms, standing outdoors at sunset, with a ship in the background and text overlay promoting Navy careers.

    The Royal Navy

    Award winning digital transformation and scalable design system.

    + Won 11 digital awards including a Webby, Digital grand prix and X

    + Design system allows for faster publishing whilst keeping consistency.

  • A person with curly hair holding a navy blue bottle of Dyson Chi-to-San post-style serum in front of a pink background.

    Dyson Chitosan

    Launched Dyson’s first beauty consumable across global markets.

    + Enhancements to the journeys post-lauch led to 50% increase in marketing sign-ups

  • Group of Sonic the Hedgehog characters, including Sonic, Shadow, Silver, and others, on a futuristic platform in a colorful, digitally stylized landscape with floating buildings and palm trees.

    SEGA

    Scaled global email marketing using a modular systems and interactive content.

    + Component led approach allowed for considerable cost and time savings for future builds.

  • A young woman with blonde hair and bangs, dressed in cream-colored pajamas, relaxing in front of a mirror. She is holding a cup of Häagen-Dazs ice cream with a spoon in her hand.

    Haagen Dazs

    Extending a global brand campaign into immersive, social-first digital experiences.

    + By using assets from an existing TV and Print campaign we gave the client more value by making them ready for digital experiences.

  • Multiple women in casual clothing performing synchronized dance or exercise moves on an outdoor stage with a sky background.

    Clarks

    Merging heritage storytelling with modern digital design for Clarks’ ecommerce and campaigns.

  • A yellow background with a white plate of grilled skewers at the top, scattered lime wedges, chili peppers, and spices. In the center, three seasoning products: Schwarz Caribbean Jerk, Schwartz Classic BBQ Seasoning, and Schwartz Mexican, with a slogan 'Throw some thrill on the grill' and a tagline 'The finest ingredients. The fullest flavors.'

    Schwartz

    Bold, flavour-led ecommerce and campaign experiences

  • A bottle of Symprove water-based food supplement with live and active bacteria, placed on a blue pedestal against a blue background.

    Symprove

    Designing customer-first digital experiences for a modern wellness brand.

  • Close-up of a person's face with closed eyes, covered in fluorescent paint splatters in blue, red, green, and yellow under blacklight.

    Foresight Factory

    Designing the platform global brands use to explore consumer trends and behavioural insight.

  • Smarter Web Company

    Repositioning a newly publicly listed company through modern brand and user journeys.

How I create impact.

A blend of strategic thinking, creative leadership and hands-on execution.

01

02

Storytelling through experience.

The strongest digital experiences create emotional connection, not just functional interaction.

Systems thinking.

Scalable systems create consistency, efficiency and long-term value.

Craft with purpose.

Beautiful design means nothing without clarity, usability and impact.

Always improving.

I believe in ongoing iteration, learning and raising the bar with every project.

Strategy-led.

Strong design starts with understanding business goals and user needs.

People first.

I design for real people and build teams that bring out the best in people.

04

03

06

05

What I do.

I combine strategic thinking with a hands-on creative approach to solve complex problems and create meaningful, human centred-experiences.

  • I create digital experiences that balance storytelling, usability and commercial impact. My work spans full-scale platform redesigns, marketing campaign toolkits and omnichannel customer journeys.

    Collaboration is at the heart of what I do, working closely with clients strategists, developers, researchers and stakeholders to shape experiences that are scalable, user-focused and grounded in real business objectives. From discovery workshops and journey mapping through to high-fidelity execution, I combine design systems thinking with strong visual craft to create experiences that feel intuitive, engaging and effective.

    I believe the strongest digital products come from deeply understanding the problem - not repeating templates that exist elsewhere.

  • I lead the creative strategy and execution of multi-channel campaigns across digital, social, CRM, DOOH and eCommerce platforms. My approach combines audience insight and storytelling to create campaigns that feel both creatively distinctive and commercially effective.

    I’ve delivered campaigns for global brands including Dyson, Calvin Klein, Clarks and McCormick, working across product launches, seasonal campaigns and always-on advertising.

    Strong campaigns don’t just attract attention, they create clarity, emotional connection and measurable results.

  • I care deeply about building empowered, collaborative design teams with a strong focus on creativity, trust and continuous development. Throughout my career I’ve hired, mentored and managed multidisciplinary designers across agency, freelance and in-house environments.

    My leadership style balances clear direction with creative freedom. I support teams through mentoring, structured feedback and coaching while creating environments where people feel safe to experiment, challenge ideas and do their best work.

    I believe great creative cultures are built through openness, psychological safety and shared ownership.

  • I’ve led design teams across both agency and in-house environments, balancing creative quality with operational delivery. My experience includes team planning, resource management, project scoping, stakeholder alignment and improving ways of working.

    I work closely with delivery, strategy and account teams to ensure projects remain creatively ambitious while staying realistic and commercially effective. I care about building processes that support creativity rather than restrict it.

    Great design management isn’t about control. it’s about creating the conditions for great work to happen consistently.

Some of the brands I have worked with.

The image displays the logo of Dyson, featuring the word 'dyson' in lowercase white letters on a black background.
Black background with white text and logo reading "Foresight Factory".
Black background with the word 'JOOP!' written in white lowercase letters.
Neon sign of the SEGA logo on a gray wall.
Black background with the white Disney logo in the center.
Black background with white text reading 'Old El Paso', featuring graphics of cacti and desert landscape.
Clarks logo in white script on a black background.
Stylized signature of the name 'Davidll' in white script font on a black background.
COTY logo with slogan 'Beauty, Liberated' on a black background.
Black and white Schwartz logo with elliptical design surrounding the word 'Schwartz'.
Black background with the name 'Katy Perry' in white cursive text.
Black background with white Honda logo featuring stylized wings and the word 'Honda' beneath.
Black background with a white outline logo of Häagen-Dazs, the ice cream brand, in the center.
Black background with white overlapping 'c' and 'k' letters and the text 'Calvin Klein' below.
Black background with white logo and text. The logo displayse the acronym 'SIS' with a circle representing a target or crosshair above the letter 'I'. Beneath, it reads 'Science in Sport'.
Black and white Pepsi logo featuring a circular design with the word "PEPSI" in the center, including stylized waves and a wavy line.
Black background with the word "Chloé" in white text at the center.
Lacoste logo featuring a white crocodile above the word 'LACOSTE' in white text on a black background.
Rimmel London logo in white on a black background with a crown symbol above the text
Marc Jacobs logo on a black background
A black background with a white logo in the center featuring a naval ensign and the words 'Royal Navy' underneath.
Logo of Symprove with a hexagonal icon containing a stylized 'S' and the company name in white text on a black background.
Black background with white Under Armour logo and text.
Black background with white text displaying 'DAVI BECKHAM' in a distorted, wavy font.